KARACHI: The Pakistan Fashion Design Council in collaboration with Sunsilk presented the three day PFDC Sunsilk Fashion Week from 13th to 15th April 2017.
The 4 Sunsilk designers i.e. Khaadi, Generation, Sania Masktaiya, Sana Safinaz, designed 6 variants of the Sunsilk bottles; Stunning Black Shine, Perfect Straight, Hairfall Solution, Lusciously Thick And Long, Nourishing Soft and Smooth and Anti-Dandruff. The four life size Fashion Edition bottles were revealed on PSFW Red Carpet on Day 1 of PSFW by leading models.
On the 3rd Day of PSFW, renowned Pakistani hair designer Nabila opened the show by revealing the latest Hair Trends of the season in the Sunsilk Hair Show where she showcased creativity and revealed the trendiest looks of the year. Year on year, Nabila tweaks international hair trends suiting them to local sensibilities moving away from generic looks and improvising with contemporary edgy techniques. These styles were; Big Hair, Hair Contour, Brondes, Waves, Pony Braid, Fringe, Long Bob and Pastel, giving girls a variety of the most dapper cuts and styles to choose from.
“It’s that time of the year again where creativity is unleashed and designers from all over Pakistan gear up to mesmerize and dazzle the audience. With PFDC Sunsilk Fashion Week as talk of the town, we are more than excited to showcase the latest fashion and hair trends of the season along with the unveiling of four gorgeously customized Sunsilk Bottles because everyone knows, no great look is complete without great hair!” said Fariyha Subhani, Director Home & Personal Care, Unilever Pakistan.
Hakima Mirza, Marketing Manager Hair Care of Unilever Pakistan Limited, said, “The PFDC Sunsilk Fashion Week is now in its 8th year and it is with great pride that we see it grow every year to include more designers and set a greater benchmark for hair trends. The young consumer understands that the definition of fashion has evolved from just an outfit to a top to toe look with hair as the crowning glory. With this information, year on year we collaborate with Pakistan’s top designers & leading hair stylist to bring the best fashion trends onto the 2017 Sunsilk bottles. With clutter breaking packaging technology we were able to create 24 different hair and wardrobe looks on the Sunsilk bottles to inspire and excite our consumers.”
